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| Wordbank | 12 Feb 2010 |
SIMPLE SOLUTION FOR PRODUCTION OF COMPLEX INTERNATIONAL CAMPAIGNS LAUNCHING AT TFM&A 2010
Loveurope and Wordbank are launching Loveword, a new integrated service for producing multi-market marcoms for global brands at the Technology for Marketing and Advertising (TFM&A) exhibition at Earls Court 2 in February 2010.
Loveword is a single, integrated production service that provides a solution for clients with complex or large scale multi-market marcoms production needs. The service combines state-of-the art, online fulfilment and workflow systems and centralised studio activities with an integrated transcreation service. Loveword ensures that local marcoms campaigns are finely tuned to the local audience; production costs are significantly reduced; speed to market is improved; and brand integrity is never compromised.
This new service has been developed by Loveurope and Wordbank, two leading international marcoms companies at the forefront of meeting the increasing demand from global clients for a reliable service that combines creativity, local relevance and cost-reduction.
Loveurope is a leading advertising production network employing hundreds of people across multiple offices, languages and time zones who manage and fulfil thousands of production requests every month across all media channels. Wordbank has over two decades’ experience of translating and adapting collateral and content for the marketing and advertising industry in over 100 languages.
Commenting on the launch of their new Loveword service, Paul Dubrey, Loveurope Client Services Director said: “While increasing international sales will be the quickest way out of the recession for all companies, we know that controlling and co-ordinating marcoms campaigns across multi-markets can be a complicated and costly exercise.
“Loveword simply removes the hassle for clients by bringing the process for fine- tuning advertising and marketing copy to local markets into the global production process where it can be done most effectively.”
Gordon Husbands, Wordbank VP of Marketing, explains the concept of transcreation that is so essential to achieving campaign success in local markets: “Most large international companies have the volume translation requirement covered these days but the less well-acknowledged problem is that straight translation may not work for Stavros in Thessaloniki or Vladimir in Vladivostok.
“We describe transcreation as culturally-adapted, creative translation that really talks the local customer’s language. This focus on adaption rather than straight translation of your marketing and advertising campaign ensures that you can retain the original corporate message while communicating in a language that truly reflects the local culture – resulting in maximum impact in each market”.
As the global recovery accelerates, demand can only increase for companies able to satisfy the need for fast, cost-effective, hassle-free international marcoms production. Wordbank and Loveurope firmly believe that Loveword will prove an attractive option for any company developing an international business and brand.
See us at stand E46 Earls Court 2 TFM&A 2010.
PR Contact Wordbank
Christiane Morris, Marketing Communications Consultant
Tel: +44 (0)208 948 5668 Mobile: +44 (0)7798 686214
christiane.morris@btopenworld.com
About Wordbank
Wordbank was founded in London in 1988 with a mission to deliver high-quality and consistent translation and localisation services to the international sales and marketing organizations of any company taking their products and services global.
Wordbank is a successful, private, financially sound, self-funded company with sales, production and full media studios in both in Denver, Colorado and London, England and a blue-chip client list of well-known B2C and B2B brands and international creative and design agencies
Through a commitment to people-based account management and technical innovation Wordbank has steadily built up a global reputation for high-quality responsiveness and on-time, on-budget delivery tailored specifically to the needs of advertisers, marketers and creative professionals.
http://www.wordbank.com/
PR Contact Loveurope:
James Tyler
Telephone: +44 (0) 207 251 8617
James.tyler@loveurope.com
About Loveurope
Loveurope, established in London in 1988, is a leading advertising production network employing hundreds of people across multiple offices, languages and time zone; managing and fulfilling thousands of production requests every month across all media channels.
From its head office in London, Loveurope has operations in New York, Warsaw and Johannesburg. It works with 15 of the top 50 global brands and can boast an unrivalled client retention rate. A highly technology focused processes allows it to deliver clients advertising material across borders, on message and on brand.
http://www.loveurope.com
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