Return to graphical view
Read about the phenomenal success of the 2010 show!
Data CRM Direct Digital

 

Visitor Profile

Technology For Marketing & Advertising 2009 delivered a record 8,263 total attendees (ABC Audited)

Use the quick links below to see visitor profiles by:

Visitor areas of interest
Size of company
Sample of attendees
Vertical Sector
And some vital statistics!


Return to exhibiting


Visitor areas of interest

Visitors who attended TFM&A 2009 were interested in the following different products (based on 8,263 pure visitors):

ADDRESS MANAGEMENT SYSTEMS 850 10%
AFFILIATE MARKETING 1957 23%
BUSINESS INTELLIGENCE 1531 18%
CALL & CONTACT CENTRES / TELEMARKETING 822 10%
CAMPAIGN MANAGEMENT SOFTWARE  1714 21%
CRM / SAAS 2585 31%
CUSTOMER INTELLIGENCE 1616 19%
CUSTOMER SERVICE PRODUCTS & SERVICES 813 9%
DATABASE ANALYSIS  MINING & PROFILING 2159 26%
DATABASE INTEGRATION / CONVERGENCE 1276 15%
DATABASES / DATA MANAGEMENT SOFTWARE & SERV 1702 20%
DIGITAL ASSET MANAGEMENT 854 10%
DIGITAL MARKETING 4254 50%
DIGITAL PRINTING 855 10%
ECOMMERCE 2568  31% 
EMAIL MARKETING 4594 54%
GEODEMOGRAPHICS / MAPPING 889 11%
HOSTED / MANAGED SERVICES 912 11% 
LIST MANAGEMENT / BROKERING 1020  12% 
MARKET RESEARCH 2174 26%
MARKETING ANALYTICS 2552 30%
MARKETING RESOURCE MANAGEMENT 1535 19%
MOBILE MARKETING / SMS 2127 25%
ONLINE AD SERVING 1707  21%
ONLINE GAMING  841  10% 
ONLINE/INTERACTIVE ADVERTISING 2808 33%
PAY-PER-CLICK 2577 31%
SALESFORCE AUTO/FCASTING & ANYS TOOLS 833 10%
SEO 2987 35%
SOCIAL MEDIA / WEB 2.0 2723  32% 
STREAMING MEDIA / WEB CASTING 1191 14%
VIRAL MARKETING 2541 31%
WEB CONTENT MANAGEMENT 2382  28% 
WEBSITE DESIGN / USABILITY 3062 36%
WEBSITE ANALYTICS & REPORTING 3233 38%


Back to Top

Size of company

TFM&A 2009 visitors come from SMEs, mid market and blue-chip companies:

Size of company

                      


          icon 38% have 0-24 employees
          icon 29% have 25 - 249 employees
          icon 16% have 250 - 999 employees
          icon 14% have 1000+ employees


Back to Top

Sample of attendees

TFM&A delivers visitors from the marketing & advertising professional community - attendees in 2009 included:

Marketing:

icon Head of Direct Marketing  BSkyB 
icon VP Marketing Services  Hilton Hotels 
icon Direct Marketing Manager  L'Oreal 
icon Head of Customer Data Orange 
icon Head of Brand Chelsea FC 
icon Head of Corporate Marketing  Imperial War Museum 

CRM:

icon Head of CRM Manchester United 
icon CRM Manager  Play.com 
icon CRM Manager  Waterstones 
icon Head of CRM  Moneysupermarket.com 
icon Product Manager CRM  Sony Music 
icon Head of CRM  BBC 

Data:

icon Customer Intelligence Manager BMW 
icon Head of Data  British Gas 
icon Data Analyst DVLA 
icon Marketing Database Manager Npower 
icon Head of Data Strategy Royal Mail 
icon Direct Marketing Manager O2 

Senior marketing and digital advertising decision-makers who attended TFM&A 2009 came from:

American Express - Air New Zealand - Argos - Barclays - Bentley - BP - Capita - British Heart Foundation - Chiltern Railways - Coutts - Debenhams - Deutsche Bank - Direct Line - E! Entertainment - eBay - EDF Energy - Expedia - Fujitsu - Google - HM Revenue & Customs - Kensington & Chelsea Council - Lego Group - LV= - Marriott Hotel Group - Ministry of Justice - MTV - Network Rail - Nokia - OgilvyOne - Pitney Bowes - RBS - RNID - Skype - thetrainline.com - Universal Music - Visa Europe - Vodafone

& many more…


Back to Top

Vertical Sector

Visitors to TFM&A come from all the key vertical sectors including:

Finance/Banking/Insurance
Retail/Mail Order
Media & Advertising
Holidays/Hotel/Leisure
Public Sector
Dotcom
Consumer
Telecommunications
Charity
Travel & Transportation
Construction/Engineering
Utilities

 


Back to Top

And some vital statistics!


icon 61%
of visitors to TFM&A 2008 said they would make a purchase from a TFM&A exhibitor within the next 2 years!

icon The total combined visitor spend for TFM&A 2008 was £1.8 billion (up from £1.1 billion in 2007) 

icon 68% of visitors were buying, implementing, upgrading or producing specifications – immediate business! 

icon Unrivalled seniority of visitor - 64% Manager level and above

icon 106% increase in number of attendees from enterprise level companies 

icon 112% increase in visitors who had budgets of £1m + Back to Top
Join us at Linked InFollow us at Twitter 2010 Exhibitor list Award winning event Interested in exhibiting  Sponsors include
Datanomic
Partners include Exhibitors include
Data   Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight....
CRM   Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation.....
Direct   List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives.....
Digital   Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce.....