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| Data | CRM | Direct | Digital |
After the success of the 2009 show, TFM&A is once again expanding, and adapting to reflect the growth in digital and online technologies. We are introducing more new initiatives in order to reach all professionals utilising digital technology for their marketing and advertising campaigns, including a particular focus on advertising, direct marketing, media and publishing professionals.
For the 2011 marketing campaign, we will not only be utilising new communication channels including SMS, MMS, bluetooth plus executing a viral campaign, but also completely refreshing the campaign creative.
| Channel | Volume | Distribution |
| Advert | 1,000,000 | Titles include: Database Marketing; Marketing Direct; Customer First; The Marketer; Marketing; Revolution; Campaign; B2B Marketing; ccf; Customer Management; Loyalty; Direct Marketing International; Multi-Channel Marketing... and more |
| Ticket Insert | 450,000 | Titles include: Database Marketing; Marketing Direct; Customer First; The Marketer; Marketing; Revolution; Campaign; B2B Marketing; ccf; Customer Management; Loyalty; Direct Marketing International; Multi-Channel Marketing... and more |
| Direct Mail (pre-reg) |
Wave 1: 40,000 | Letter and calendar with exhibitor list, mailed to relevant industry contacts |
| Wave 2: 40,000 | Six page, square mailer to relevant industry contacts | |
| Wave 3: 60,000 | Final registration mailer with pull-out keynote flyer to relevant industry contacts | |
| Badge carrier (+ VIP) | 14,000 |
To all pre-registered visitors |
| Preview magazine | 24,000 | Distributed to the pre-registered database for each event, inserted into industry magazines |
| Event Guide | 10,000 | Distribution at TFM&A 2010 to all visitors and exhibitors |
| Seminar / Keynote flyer | 16,000 | Distribution at TFM&A 2010 to all visitors, sent out in Badge mailing to all pre-registered visitors, and inserted in mailings by our partners |
| 7 x driver e-shots |
100,000 | Distributed to relevant industry contacts |
| 6 x reminder e-shots | Up to 10,000 | Distributed to all pre-reg in the run up to the event |
The PR campaign will focus on securing coverage in key vertical sector titles, aiming to sell in industry specific coverage of the event, relevant to the industry of the publication in question. The PR campaign will also focus on the online wealth of e-newsletters, blog sites and e-zines within the industry, as well including some social media sites such as Twitter and Linkedin.
We are going to utilise internal and external data lists. Internal lists will be segmented by job function and main area of activity so that we are targeting by both vertical sector and specific job function. Data will be sorted into a hierarchy of segmentation to ensure the most relevant message is reaching each group. To produce a more targeted campaign giving people with the information they are interested in, we are re-examining our strategy in order to provide relevant, timely and exciting information.
This year we will be running an Exhibitor Webinar, where exhibitors will be advised on the following PR and Marketing activities that they can undertake to promote their presence at either event:
icon Emailing their customers / prospects / clients using our template & logo
icon Promote TFM&A on their website using our banner ads, buttons and links
icon Insert TFM&A material into their existing mailings
icon Promote TFM&A via their customer newsletters
icon Promote TFM&A through their sales force
icon Use TFM&A logo in their press releases, advertising and marketing
icon Display TFM&A literature in their receptions
icon Use an email signature informing of their presence at TFM&A
icon Send TFM&A customised e-tickets to their data lists
icon Utilise the online Exhibitor Zone containing Marketing & PR Guide, and Technical Manual
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| practiceWEB |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |