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| Data | CRM | Direct | Digital |
| Free marketing seminars from the leading international professional body for marketing and business development. | CIM |
BACK BY POPULAR DEMAND: The CIM Marketing Experience
After the resounding success of last year’s launch of The CIM Marketing Experience at TFM&A, the CIM will once again be delivering their programme to TFM&A visitors. On Wednesday 24 February benefit from the diverse range of free taster sessions and explore the Institute’s renowned training programmes and qualifications.
| Time | Session title |
| 10.00 – 10.45 | Search engine optimisation: latest trends and techniques |
| 11.30 – 12.15 | Digital – get the basics right |
| 12.45 – 13.30 | Social media marketing: what’s hot and what works |
| 14.30 – 15.15 | Conversion marketing – getting the most from your website |
| 15.45 – 16.30 | Best practice email marketing |
* Session places are on a first come first served basis
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action Return to visiting |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |