TFM&A Hall of Fame

TFM&A has grown exponentially since its launch 10 years ago. And its success has been charted through a number of industry awards.

On Friday 25 September, TFM&A added another trophy to the Hall of Fame:

'Best Trade Exhibition' at the Event Awards 2009.



Judges Comments:

"This year the show set out to position itself as the UK's number one marketing event and the only event that marketers and advertisers should go to for solutions that deliver measurable return on investment.
UBM Live produced an ad campaign targeting online advertising communities, media buyers, online publishers and brand managers. It also created feature areas such as the Viral Marketing Arcade and Mobile Marketing Zone. These offered an area where visitors could take part in viral games, quizzes and promotions from leading digital agencies, and a dedicated area showcasing the latest in mobile marketing innovations, respectively.
To increase the visitor experience at the event the seminar programme was increased, and there was a new social media campaign, VIP offering and digital sponsorship.

The overall result saw a 20% increase in visitor figures and a 24% increase in revenue. This included new revenue streams from online advertising and an e-commerce feature area."

Previous accolades include the latest AEO recognition:

Best Exhibtion Marketing Campaign 2009

As well as:

- CMPi Awards for Business Excellence Event of the Year 2004,

- Event Awards Winner Best Exhibition Marketing Campaign 2003,

- Event Awards Silver for Best Exhibition Launch 2001,