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FREE KEYNOTE PROGRAMME

2012 Keynote Theatre Sponsored by:

experian marketing services

TFM&A is renowned for its leading Keynote programme, where industry experts take the stage over the two days. 


Read on for further information on this year's inspirational Keynote programme.



 

Time Title of Session
 
Speaking Brands
 
10:30 Developing a B2B marketing vision in the fast-moving digital world: an examination of the key pillars for building a successful B2B marketing strategy.

Richard Robinson, Industry Leader, Google
Google
With......    b2b marketing
 
     
11:30 What does social enterprise mean for marketing?

Lee Bryant, Headshift part of Dachis Group
David Keene, Salesforce.com
Stuart McRae, IBM
Mark Walton-Hayfield, CSC
Chaired by Neil Davey, Editor, MyCustomer.com

dachis

  csc   ibm

mycustomer       salesforce

     
12:30 Innovations in mobile advertising: how brands can use marketing insight to drive personalised targeting

Charlie Hunter-Schyff, Head of Planning, O2 Media
o2 media

 
     

14.00

Exciting content to be announced soon!
Register FREE and we'll keep you updated

 

 

 

15:30 Exciting content to be announced soon!
Register FREE and we'll keep you updated


 

 
16:30 It's getting personal. The role technology will play in the future of media consumption. Microsoft shares its vision of the world tomorrow.

Dave Coplin, Director of Search, Microsoft UK
microsoft

bing

 

 

Day 2 Wednesday 29th February  
10:00 Exciting content to be announced soon!
Register FREE and we'll keep you updated
 

 
11:30 Make it sticky - using data and insight to drive ROI in a multi-channel area

Mark Zablan, Managing Director, Experian Marketing Services Group UK

Jeremy Waite, Head of Social Media, Phones4U

experian ms

phones4u


 
     
12:30

Tomorrow’s digital today: current trends and Yahoo!’s predictions for the future

Jon Myers, Director, Account Management, Yahoo!

yahoo
 
     
14:00

Performance Marketing & Mobile - it WILL be all about Mobile Commerce

Kevin Edwards, Strategy Director, Affiliate window & buy.at
Matthew Wood, Head of Performance Marketing, vouchercloud

A4U logo


 
15:30 Exciting content to be announced soon!
Register FREE and we'll keep you updated
 
 
16:30 From a Poke to a Purchase: How Social Media has evolved into Social Commerce

Todd Wilms, Senior Director of Social Media Audience Marketing, SAP
Aaron Kahlow, CEO, Online Marketing Institute
OMI

SAP
     

 

 

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