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| Data | CRM | Direct | Digital |
eConsultancyBRAND NEW FOR 2010! Econsultancy's Integrated Marketing Training Programme
Benefit from free expert advice in a range of sessions run by Econsultancy on Tuesday 23 February. Attending one or more of these seminars is a must if you are involved in
the strategic planning of marketing campaigns or reporting back to the board on
campaign results and test findings.
| Time | Session title |
| 10.00 – 10.45 | An introduction – social media marketing |
| 11.30 – 12.15 | Using user experience testing to improve ROI |
| 12.45 – 13.30 | Web analytics for marketing insight |
| 14.30 – 15.15 | Measuring social media effectiveness |
| 15.45 – 16.30 | Advanced email marketing |
* Session places are on a first come first served basis
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| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |