Data & Marketing Analytics Theatre
Sponsored by:
Day 1 - Tuesday 23 February
| Time | Subject | Title | Company & Speaker |
| 10.00 - 10.30 | Database Marketing | A story of engagement, relevancy and buried treasure…how insight-driven marketing unearthed the true value of Best Western's data. Case Study: Best Western |
James Eiloart, VP of Sales, Alterian; Tim Wade, Head of Marketing, Best Western Hotels & Colin Bradshaw, MD, RAPP Data Division |
| 11.30 - 12.00 | Marketing Analytics | The application of consumer insight across multiple channels to drive marketing results Case Study: Zurich Connect |
Lisa Hammond, Data Strategy Consultant, Experian Integrated Marketing & Ben Randall, Customer Sales & Development Manager, Zurich Plc |
| 12.30 - 13.00 | Market Research & Online Surveys | Beyond the hype: Using online communities for product research and development and enhanced consumer insight Case Studies: Christian Research, Pearson Education |
Alex Osbaldeston, Director of Client Services, Globalpark UK Ltd & Benita Hewitt, Executive Director, Christian Research |
| 13.30 - 14.00 | Data Quality / Cleaning | The fundamentals of contact data quality management and how to avoid costly mistakes Case Study: Tracesmart |
David Mead, Sales Director, Capscan |
| 14.30 - 15.00 | Database Marketing | Building a contact data strategy for more intelligent marketing to increase results and revenue driven from any marketing activity. A case study presentation from the UK's largest consumer co-operative Case Study: The Co-operative Financial Services |
Nik Haidar, Product & Marketing Director, Experian QAS & John Halpin, Marketing Super-User, The Co-operative Financial Services |
| 15.30 - 16.00 | Data Quality / Cleaning | Supporting the Marketing 'Bill of Rights' - right message, right customer, right product, right medium, right channel, right time | Jeremy Jones, VP Marketing, Datanomic |
Day 2 - Wednesday 24 February
| Time | Subject | Title | Company & Speaker |
| 10.00 - 10.30 | Database Marketing | Using Multi channel marketing to balance the needs of your customers with the commercial objectives of your organisation. | Heidi Thompson & Matthew Jarman, Directors - Customer Solutions, CACI |
| 11.30 - 12.00 | Marketing Analytics | Best Practices in Marketing Analytics: Leveraging data-driven insight to engage effectively with your customers and prospects |
Rusty Warner, VP Strategy & Campaign Management, Alterian |
| 12.30 - 13.00 | Business Intelligence | First Steps in predictive analytics for marketers: quick wins in direct marketing Case Studies: BT, Natexis, FBTO |
Jarlath Quinn, Senior Sales Engineer, SPSS (UK) Ltd, an IBM company |
| 13.30 - 14.00 | Data Analysis | International Motors - Driving the Subaru CRM Agenda Forward. Ingredients and approach for a CRM transformation project | Howard Ormesher, Group CRM Director, IM Group Ltd & Justin Morris, Client Services Direct, smartFOCUS |
| 14.30 - 15.00 | Data Management Software | GIS / Spatial Analysis Software: Simple solutions can deliver powerful results. Learn how to capture, manage, analyze and display all forms of geographically referenced information Case Study: Coca-Cola |
Caroline Johnson, Data & Insights Director, Serendipity 2 |
| 15.30 - 16.00 | Market Research | 5 strategies for delivering better ROI through data analysis | Andrew Wiseman, Partner, Verve Analytics |
Please note: The seminars are on a first-come first-served basis and are subject to change
Sponsors include
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Partners include
Exhibitors include
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