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| Data | CRM | Direct | Digital |
| neolane | sage |
| Time | Subject | Title | Company & Speaker |
| 10.00 - 10.30 | Cloud Computing | The C Word - C is for CRM, Cloud, Competition and Catch-Up. 2010 is set to see an escalation in the CRM conflicts - but this new front in the war will be up in the Clouds. Stuart looks at the balance of power in the market and how it's set to shift over the next 12 months. |
Stuart Lauchlan, News & Analysis Editor, Mycustomer.com |
| 11.30 - 12.00 | Marketing Resource Management |
Standard Life - Using MRM Technology to improve profitability & increase control Case Study: Standard Life |
Mark Till, Marketing Operations Director, Standard Life & Robin Collyer, Regional Director UK, Aprimo |
| 12.30 - 13.00 | Integrated Marketing | How Neolane can help you to achieve an effective Customer Experience. It’s time for action! |
Martin Smith, Head of Travel, Leisure & Media Sectors, Neolane |
| 13.30 - 14.00 | Mobile CRM | CRM on the Move - Harness the Competitive Advantage of Your Mobile Workforce. 7 key considerations when choosing your mobile CRM solution Case Study: Taylor Cocks |
Duncan Wood, CRM Product Manager, Sage (UK) |
| 14.30 - 15.00 | Customer Intelligence | Attract, Grow, Retain: Applying deep insight and predictive foresight to maximise value in customer relationships Case Studies: Banco Espirito Sancto, Softmap, Cablecom, Aeogon |
Colin Shearer, SVP Strategic Analytics, SPSS (UK) Ltd an IBM company |
| 15.30 - 16.00 | Customer Analysis | Why CRM deployments are failing Marketers; the need for Joined-Up -Marketing. 10 strategies and initiatives marketers should deploy in 2010. Case Studies: Trend Micro UK & Icconyx |
Adam Sharp, Managing Director, CleverTouch Marketing |
| Time | Subject | Title | Company & Speaker |
| 10.00 - 10.30 | Integrated Multichannel Marketing | If Markets are conversations, why won't my customers talk to me? Integrated Multichannel Marketing in a world of silos. Case Study: Danish Railways & Toyota Avensis | Turlough Martin, Managing Director UK, Agillic |
| 11.30 - 12.00 | CRM Technology | Access to customer information anytime, anywhere, anyway is no longer a luxury – it’s essential to boost sales, revenues, productivity and delight customers. | Mike Richardson, Managing Director, Maximizer Software |
| 12.30 - 13.00 | Trigger Marketing | Trigger Marketing: A Practical Solution. Hear how Packard Bell have increased their customer lifetime value up to 50% by implementing real customer-centric marketing. | Graeme Chard, Senior Consultant, Neolane |
| 13.30 - 14.00 | Marketing Automation | Drive Revenue by Aligning Marketing and Sales to generate improved revenue & ROI | Will Schnabel, VP of International Markets, Silverpop |
| 14.30 - 15.00 | Social CRM | Social Media - what does it mean for your customer management & people strategies within your company? | David Beard, Sage |
| 15.30 - 16.00 | Customer Retention | Customer Retention in a Digital World: practical examples to start improving your customer rentention activity | Martin Chilcott, IDM training tutor & Director, Radar |
| Datanomic |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |