Digital Marketing Theatre
The 2011 seminar programme will be launching soon. In the meantime, please scroll down to see the sessions which took place at this year's event...
Sponsored by:
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Day 1 - Tuesday 23 February
| Time | Subject | Title | Company & Speaker |
| 10.00 - 10.30 | Email Marketing | Back to Basics with Email Marketing; tips on segmentation, deliverability and personalisation plus industry best practice techniques |
Nick Gold, Managing Director, Emailvision |
| 11.30 - 12.00 | Mobile Marketing | Show me the money - a look at how the mobile channel can be monitised |
Jim Brooks, Global Business Development Consultant, Velti |
| 12.30 - 13.00 | Email Marketing |
Driving business online: email innovation in the era of Web 3.0. Tips and advice from fashion retailer Boden, the latest benchmark figures and new digital and data techniques. Case Study: Boden |
Steve Lomax, Managing Director, Experian Cheetahmail & Sarah Blair Gould, eCommerce Manager, Boden |
| 13.30 - 14.00 | Web Analytics | Optimise Your Website to Increase Online Conversions - learn how to identify the top converting web content and perform segment-driven targeting of your customers |
Christian Howes, Digital Solutions Architect, Webtrends |
| 14.30 - 15.00 | Social Media & Email | Keeping your audience engaged through email and social media - essential ingredients of an engaging campaign |
Dave Chaffey, Lead Consultant, Marketing Insights & Justin Morris, Client Services Director, smartFOCUS |
| 15.30 - 16.00 | Email Marketing | A New Decade: A New Email Strategy. Top tips and trends to make your email campaigns even more successful taking your email strategy into the next decade. |
Simon Bowker, Managing Director, eCircle |
Day 2 - Wednesday 24 February
| Time | Subject | Title | Company & Speaker |
| 10.00 - 10.30 | Multichannel Marketing | Interactive Marketing: The Game has Changed. How to capture your audience, engage and get personal, and convert activity into results through seamless co-ordination | Robin Collyer, Regional Director UK, Aprimo |
| 11.30 - 12.00 | Email Marketing |
How to win back lost customers and get them spending again through intelligent data driven email marketing. Case Study: Research Machines |
Andrew Abram, Client Strategy Consultant, Adestra |
| 12.30 - 13.00 | Web Analytics & Optimisation |
The latest trends and best practice to improve online conversion and to get the greatest return on investment. Case Studies: Monarch, Sainsbury's Bank & Interflora |
Mark Patron, CEO, RedEye |
| 13.30 - 14.00 | Email Marketing | The Case For Email Automation Increasing Relevancy & Revenues while Reducing Costs |
Daniel Harari, Marketing Director, emarsys |
| 14.30 - 15.00 | Viral Marketing |
Viral Gaming - Exploring the Buzz and the Benefits. How to raise brand awareness, deliver huge amounts of web traffic and collect valuable user data. Case Study: Shakespeare Country |
Stuart Howarth, Director, Koko Digital Ltd & Phil Hackett, Chief Executive, Shakespeare Country |
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15.30 - 16.00 |
Email Marketing |
Email Plus: Thinking Beyond the Inbox. Harnessing the power of multiple messaging channels in tandem with email to drive increased engagement |
Nigel Arthur, ExactTarget & Jean-Claude Mighty, Aurora Fashion |
Please note: seminars are on a first-come first-served basis and are subject to change
Sponsors include
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Partners include
Exhibitors include
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