Online Advertising & Social Media Theatre
Sponsored by:
Day 1 - Tuesday 23 February
Day 2 - Wednesday 24 February
Please note: The seminars are on a first-come first-served basis and are subject to change
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Day 1 - Tuesday 23 February
| Time | Subject |
Title | Company & Speaker |
| 10.00 - 10.30 | Online Advertising | Understanding semantic advertising & brand protection - how to achieve competitive advantage from the science of semantics. Case Study: Smeg |
Professor David Crystal, Linguist, Author, Editor & Consultant adpepper media UK |
| 11.30 - 12.00 | SEO | What happens when you bring natural search into the attribution model? Learn how by reassigning your commissions you could actually help increase your overall campaign ROI. | Robin Davies, Client Services Director, Mediaplex & Malcolm Devoy, Head of Digital Innovation, BLM Quantum |
| 12.30 - 13.00 |
Social Media | Marketing 3.0: Push and pull marketing is not enough, today marketers need to understand their audience & location to deliver outstanding results. | Riaz Kanini, International Marketing Director, Silverpop |
| 13.30 - 14.00 | Online Advertising | Beyond Post-Click: Technology for campaign value chain management and optimization. Learn how to manage and optimize online campaigns intelligently and efficiently. | Tsafrir Peles, CEO, DSNR Media Group |
| 14.30 - 15.00 | Social Media | How did retailers and others benefit from social media over the Christmas period? examples of companies that have successfully embraced social media | Robin Goad, Head of Research, Experian Hitwise UK |
| 15.30 - 16.00 | Search Marketing | Paid search and Skype - Increasing new registered users by 100%. Learn how to increase registered users globally through paid search | Craig Lister, Search Director, Jellyfish |
Day 2 - Wednesday 24 February
| Time | Subject |
Title | Company & Speaker |
| 10.00 - 10.30 | SEO | Beyond SEO: new developments in the search industry. How investment in strategic web asset promotion can ensure your SEO is head and shoulders about the rest. Case Study: Sony |
Terry Heffernan, Commercial Director, High Position |
| 11.30 - 12.00 | Affiliate Marketing | Affiliate marketing – are you paying too much for it, or are you asking too much from it? | Alison Guise, General Manager, Commission Junction & Anna Corp, SEO/Affiliate/Search Manager, Sainsbury's Online |
| 12.30 - 13.00 | Social Media Analytics | Turning the Buzz into an impactful part of your marketing mix. Learn how to effectively measure this important emerging channel for your business, don't rely on gut-feel decision making! | Ross Stoner, Solutions Consultant EMEA, Coremetrics |
| 13.30 - 14.00 | Search & Social Media | The rise of search marketing and social media marketing – how they can work together for your business to gain commercial advantage from the internet | Martin Dinham, Sales Director, Guava |
| 14.30 - 15.00 | SEO | The key steps to succeed: Planning and Implementing Successful SEO | John Heffernan, Business Development Manager, Mediaco |
| 15.30 - 16.00 | SEO & the website re-design process |
Tools, Techniques and Traps. From research questionnaires and analytics to competitive SEO tools and website testing | Laurence O'Toole, Founder, Analytics SEO |
Please note: The seminars are on a first-come first-served basis and are subject to change
Sponsors include
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Partners include
Exhibitors include
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