Direct Marketing Zone

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Day 1 - Tuesday 23 February

Time	Session	Session Details	Speaker Details
10.15 - 10.35	Promotions & Incentives	The environmental impact of direct marketing on the environment - the big 5 popular promotion mailouts and an eco- alternative for each	Matt Turner, Sales Director, Creative Pod
11.30 - 11.50	International Payments	7 International Payment Strategies of highly successful marketers. Find out how successful international marketers have saved money on localisation, increased response rates, achieved higher margins and more	Rachel Cronin, Business Development Manager, PacNet Services (Europe) Ltd
13.30 - 13.50	Brand Promotions	High impact, low cost media opportunities through WHSmith to maximise return on your brand promotions	Chris Norris, Commercial Development,  WHSmith
14.30 - 14.50	Demand Generation Fundamentals	As integrating multiple channels becomes essential for any marketer looking to maximise the value that they drive out of their markets, Zina looks at techniques for delivering better campaigns, moving towards continous dialogue and measuring everything	Zina Manda, Director, MarDev
15.30 - 15.50	List Management	Losing data loses customers; Robert explains why now is the time to opt-in to DataSeal	Robert Keitch, Chief of Membership & Brand, DMA

Day 2 - Wednesday 24 February

Time	Session	Session Details	Speaker Details
10.15 - 10.35	International Direct Marketing	Find the profits, Avoid the problems. An information-packed overview of major challenges and solutions in International Marketing	Jerry Messer, President/CEO, Data Services Inc
11.30 - 11.50	Maximise Postage Discounts	Maximise Postage Discounts Through Downstream Access - hear how to fully maximise DSA benefits, what zonal pricing is and what products are available through  DSA	Garrie Francis, Sales & Marketing Director, Citpost DSA
13.30 - 13.50	Personalised Direct Marketing	Unleash the power of PURL - hear how you can integrate the use of PURLs within your DM and Email campaigns in order to provide full personalisation and track/analyse customer behaviour	John Noble, Director, Pro-Active Business Information Ltd
14.30 - 14.50	Lead Generation	Insight Driven Lead Generation - using data and insights to maximise the potential of multi-channel lead generation programmes	Ian Saunders, Sales Director, Serendipity 2
15.30 - 15.50	Lead Generation	Tips & tricks to successfully align Sales with Marketing to deliver those much needed bottom line results	Debbie Williams, Chair of IDM B2B Marketing Council & Head of Lead Generation, Mardev

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Please note: seminars are on a first-come first-served basis and are subject to change

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