Tue 23 Feb, 1.15pm - 2.00pm
|
Craig Mawdsley, Joint Head of Planning, AMV.BBDO
Embracing a New Business Philosophy in the Age of Uncertainty
As marketing and communication professionals we are constantly asked to offer degrees of certainty, in a current environment and economy where certainty is at best illusory and at worst actively damaging our customer relationships. In this cutting edge keynote you can hear first hand from one the world's biggest agency networks how you should:
- Embrace "not knowing the answer" as a key business philosophy
- How to apply this to a new business strategy that can give you a key competitive edge in this new age of business and technology
|
 |
Although open to all TFM&A visitors this session will particularly appeal to MD / CEO's; Directors and Senior Managers from marketing and advertising teams who devise business strategy and marketing plans.
About Craig MawdsleyCraig joined AMV.BBDO in 2004 after 10 years at Saatchi & Saatchi.
During his career, Craig has led the planning on a broad range of clients, including Sony, Procter & Gamble, Visa and T-Mobile.
Since joining AMV, Craig has worked a variety of accounts including Visit London, Royal Mail and ICI global.
However, retaining the £45m Sainsbury's business and the widespread success of the “Try Something New Today” campaign has been the undoubted highlight of Craig's career so far.
Craig was promoted from Director of Integration to Joint Head of Planning in January 2008.
Return to the keynote menu
