Dr Dave Chaffey Keynote

Wed 24 Feb, 1.15pm - 2.00pm

Dr. Dave Chaffey, Strategy Director, ClickThrough Marketing

Optimising your Digital Marketing Mix
Improving Online Customer Engagement Via Multiple Digital Channels

Although the main channels for gaining new customers through digital marketing are now well established, the secret to success is knowing how to optimise the mix of channels to meet your goals. Selecting the best techniques, measures and technology to refine and integrate the most-effective digital acquisition channels including paid and natural search, E-PR, social and affiliate marketing, advertising and affiliate is also key to success.

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Dr Dave Chaffey will show how you can refine your digital marketing mix to improve results from existing budget levels. Dave is well-known for his practical advice on digital strategy, tools and measures to boost online marketing performance which will all feature in this keynote.

This session will:

Give practical recommendations on delivering more engaging online communications across search, social, email marketing and site landing pages
Show how to audit your company’s current digital marketing mix and engagement through Google Analytics
Include case studies of companies who are reaping the rewards of an integrated approach to deliver relevant communications
Showcase some of the most popular free and paid tools to understand customer behaviour and improve digital marketing results

About Dave Chaffey

Dr. Dave Chaffey (www.davechaffey.com/blog) is a prolific author, consultant and professional trainer specializing in digital marketing. Dave was recognised in 2004 by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.

Dave is Insights Director at Search and conversion marketing experts Clickthrough Marketing (www.clickthrough-marketing.com) and a consultant in the cScape Customer Engagement Unit (www.cscape.com).

Dave is author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice, Ebusiness and Ecommerce Management and Total E-mail Marketing. Many of these books are now in their fourth edition and have been translated into more than 10 languages used by marketing professionals and students worldwide.

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