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| Data | CRM | Direct | Digital |
| Social Media for Marketing Theatre Timetable Theatre Location: Stand C8 |
| Sift Media | PracticeWEB | Sift Groups |
| Time |
Session Topic & Title |
Speaker |
| 10.45 - 11.15 | Social Media: bringing the customer conversation to the organisation |
Joe Brown, General Manager of EMEA, RightNow |
| 12.15 - 12.45 |
Twitter for business: Why it’s not about what Stephen Fry has for breakfast |
Dan Martin, Editor, BusinessZone.co.uk |
| 13.15 - 13.45 |
Growing Big Ears: 5 stories of how companies are connecting into the Social Web to Build Customer Happiness, Loyalty, and Revenues |
Tim Barker, Senior Director of EMEA Product Marketing, salesforce.com |
| 14.15-14.45 |
Creating conversations in online communities | Steve Roth, Head of Community, Sift Media |
| Time |
Session Topic & Title |
Speaker |
| 10.45 - 11.15 | Social CRM – for the employee, for the customer, for the enterprise |
Noel Coloe, Core CRM Sales Development Leader, Oracle |
| 12.15 - 12.45 | Creating an integrated social media strategy |
Lawrence Clarke, Head of Consultancy, Sift Groups |
| 13.15 - 13.45 | Listening, Measuring & Analysing What Your Customers Are Saying Online |
Luke Moore, Social Media Consultant, Alterian |
| 14.15 - 14.45 | Extending your Brand’s Visibility within Fragmented Search Listings |
Collette Easton, Head of Search, PracticeWEB |
Sift have been acknowledged as digital media experts since 1997. Our businesses comprise: SiftGroups - providing social media consultancy services and technology; Sift Media - a leading publisher to online B2B communities; and PracticeWEB - the largest provider of websites to accountants.
icon For more information visit our website: www.sift.com
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |