Social Media Programme at TFM&A

Social media - love it or hate it, you can't ignore it. And whether you're an avid tweeter in your spare time or prefer to stand on the sidelines and watch, when it comes to social media for business, the results have been proved.

But don't just take our word for it. Hear it from the experts themselves!

We've put together our top picks for those of you who just can't get enough of social media...

The DMA are hosting their Social Media Clinic on stand C8. Come along and meet one of their leading experts who will be available to chat to you and get to the heart of your social media strategy.
 

Book your 15-minute slot, by emailing the DMA events team at events@dma.org.uk.

Even if you don't want to take part in the clinic, pop by and have a chat with their membership team. They'll be happy to answer any social media questions you might have.

We have an entire Theatre dedicated to Social Media so that would be a good place to start!


To help navigate what's on over the 2 days, these are our top picks:

Tuesday 28th February

10.00-10.30 How to use social media to improve your SEO
Patrick Altoft, Director of Search, Branded 3

13.30-14.00 10 social media trends to watch in 2012
Chris Hackney, VP Client Services, Vitrue

16.00-16.30 How social media can power a small business
Dan Martin, Editor, BusinessZone.co.uk

Wednesday 29th February

10.00-10.30 IDM Academy: Social Analytics Suck - Cost effective principles to track your social progress
Joe Edwards, Digital & Social Planner, IDM Course Director and OTM

11.30-12.00 Simplifying Facebook commerce
David Bowen, Product Manager, EpiServer

16.00-16.30 Social Media - A new era for measurable direct marketing
Martin Smith, Head of Marketing, Neolane

View the full Social Media Theatre timetable

All of our Keynotes are definitely worth attending, but if it has to be all about Social Media, then we won't disappoint.

Tuesday 28th February

11.30-12.10 What does the social enterprise mean for marketing?
Lee Bryant, Headshift part of Dachis Group
David Keene, Salesforce.com
Stuart McRae, IBM
Mark Walton-Hayfield, CSC
Chaired by Neil Davey, Editor, MyCustomer.com
Read more about this panel debate

Wednesday 29th February

16.30-17.10 From a poke to a purchase: how social media has evolved into social commerce
Todd Wilms, Senior Director of Social Media Audience Marketing, SAP
Aaron Kahlow, CEO, Online Marketing Institute
Read more about this session

View the full Keynote Programme here

At TFM&A you will be surrounded by experts in social media - from the 12,000 fellow visitors and the 200 exhibitors.

To see who's exhibiting at TFM&A and what they do, browse our exhibitor list.

To see who of your fellow visitors will be there, take a look at a recent sample of people registered to attend.