Keynote | 16.10 | Weds 27th February
Wednesday 27th February 2013
16.10 - 16.50
How technology is shaping the relationship between B2B marketers and their agencies
Justine Arthur, Head of Communications and Campaigns, BT
Brett Willis, Head of Digital, Westhill Communications
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How technology is shaping the relationship between B2B marketers and their agencies
Technology has dramatically changed the skill-set required of B2B marketers. The management of websites, email campaigns, databases and analytics are now taken care of in-house, while agencies provide creative and strategic expertise. This session will look at how to get the most out of the new relationship marketing technology creates between the marketer and the agency. |
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Justine Arthur, Head of Communications and Campaigns, BT
Brett Willis, Head of Digital, Westhill Communications
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